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E! Illustration/Tower 28
Ready to soothe your skin once and for all? Tower 28 is here to help.
- E! News exclusively spoke with Amy Liu, founder and CEO of Tower 28, about her line of high-performance skin and makeup products, made with sensitive skin in mind.
- Having sensitive skin herself, Amy has experienced the struggles first-hand of finding non-irritating products that really work without compromising your skin.
- The brand's SOS skincare collection, which includes best-sellers like the viral SOS Rescue Spray ($28) and SOS Rescue Serum ($34), has seals of approval from the National Rosacea Society, National Eczema Association and National Psoriasis Foundation.
And with April marking Rosacea Awareness Month, we asked Amy about creating the perfect routine for sensitive skin and rosacea. Plus, with summer coming up fast, it means more outdoor activities and time in the sun. But you don't have to let sensitive skin limit your fun!
"I think it is really helpful to reapply calming products throughout the day, especially after sun exposure. Even something as simple as a soothing mist can help bring your skin back to a more balanced place," says Amy.
A common symptom of rosacea is not only the skin being red, but feeling hot to the touch. Amy suggests turning to "gentle formulas that help calm the skin" for assistance.
She explained, "Ingredients like hypochlorous acid can be really helpful. It is a natural anti-inflammatory and antibacterial that helps defend your skin against harmful bacteria, reduce redness, and soothe irritation, all while being incredibly gentle."
Learn more from Amy about building your perfect sensitive skin routine and shop products from Tower 28, below.
What are some of the standout ingredients in Tower 28 skincare products?
"We like to formulate all our products with soothing, healing ingredients across the entire line. In our SOS skincare collection, which has seals from the National Rosacea Society, National Eczema Association, and National Psoriasis Foundation, there are a few ingredients that really show how we think about calming sensitive skin."
"Hypochlorous acid is one I love! It is found in our SOS Rescue Spray and SOS Rescue Serum and is amazing for helping calm visible redness and just bring your skin back to baseline."
Tower 28 SOS Rescue Spray
Hypochlorous acid has anti-inflammatory and antibacterial properties to defend your skin from bacteria, soothe irritation and reduce redness. This spray is an easy first step in your daily routine.
"In our new SOS Rescue + Relief Body Wash Treatment, we use sodium hypochlorite, which has actually been used by medical professionals for centuries in diluted form. It is great for skin that is prone to irritation, eczema, rosacea, or psoriasis and helps support a stronger, healthier skin barrier."
Tower 28 SOS Rescue + Relief Body Wash Treatment
Whether you have eczema, psoriasis, rosacea, or just tend to have flaky and irritated skin, this hypoallergenic body wash treatment is ideal for cleansing and hydrating.
"And then with our SOS Recovery Cream, we focus on ceramides. They are really essential for keeping your skin barrier healthy, locking in moisture, and keeping irritants out."
Tower 28 SOS Recovery Cream
Repair your skin barrier with this non-greasy daily moisturizer, designed with sensitive skin in mind. Made with ceramides and hyaluronic acid, it locks in hydration.
Can the SOS Spray be used throughout the day to calm flareups, even if you have makeup on?
"That is actually one of my favorite ways to use it! We even made a 1 oz travel size specifically so you can keep it in your bag and use it throughout the day whenever your skin needs a reset. You can mist it right over makeup and it will not disturb anything, which is key. It is perfect for those moments when your skin starts to feel hot, irritated, or just off, whether that is from heat, exercise, or being out in the sun."
Editor's Pick
Tower 28 SOS Rescue Spray
I never leave home without my travel size SOS Rescue Spray! It's perfect when I need a little refresher throughout the day, and it easily refills.
What’s the best way to handle makeup application if someone has rosacea? How can they properly prep and care for their skin first?
"For me, it always starts with making sure your skin is calm and hydrated. I like to keep prep really simple and soothing. I’ll start with our SOS Spray, then go in with the SOS Recovery Cream to really support the skin barrier. From there, I like using our SunnyDays Tinted SPF 30. It gives you coverage while also protecting your skin, which is so important, especially if you have sensitive skin. It uses non-nano zinc oxide, so it is a mineral SPF that is gentle and suitable for sensitive skin, plus ingredients like prickly pear and aloe vera to help soothe."
Tower 28 SunnyDays Tinted SPF 30
Find your perfect shade of this tinted mineral sunscreen. The formula uses non-nano zinc oxide to provide broad spectrum sun protection, designed for problem-prone and sensitive skin types.
"If I need a little extra coverage (usually I do!), I’ll go in with our Swipe Serum Concealer. It is really lightweight, easy to blend, and has that natural, skin-like finish that does not cling to dry patches. It also has calming ingredients like centella asiatica and lysine."
Tower 28 Swipe Serum Concealer
Need a little more coverage? This hydrating concealer glides on like a serum, but has buildable medium coverage to cover breakouts, redness or dark circles. Choose from 28 shades.
"Honestly, that was the whole reason I started Tower 28. There were no makeup products out there that felt safe enough for sensitive skin but were still fun, high-performing, and accessible. When you have rosacea, acne, or eczema, you want to cover what you need to without making your skin worse!"
Tower 28 GoGo Cooling Shimmer Eyeshadow Stick
This shimmery eyeshadow stick is cooling and soothing. Available in 9 high-impact shades, it's a gentle formula that partners performance with playfulness.
Tower 28 LipSoftie Lip Treatment
Choose from 8 tasty flavors that bring together the hydration of a lip mask and a sweet sheer tint. LipSofties provide instant comfort, thanks to a conditioning blend of shea butter and jojoba oil.
Is there anything different people with rosacea should be doing with their skincare routine in the summer?
"I don’t have rosacea myself, but after working on Tower 28 and learning so much from our sensitive skin community and partners like the National Rosacea Society, I’ve really seen how important it is to keep things simple and gentle, especially in the summer. Gentle cleansing, lightweight hydration, and daily SPF are key."
"It can be tempting to try a lot of actives, but over-exfoliating or layering too much can actually make things worse, especially when your skin is already dealing with heat, sun, and environmental stress. I’ve often been recommended the “elimination” approach when my skin is triggered. Strip your routine back to the essentials -- a gentle cleanser, soothing spray, and barrier-supporting cream. Once your skin has returned to baseline, you can slowly reintroduce actives if needed."
Tower 28 SOS Skincare Minis Kit
Rescue sensitive skin with this trio of minis (Daily Balancing Gel Cleanser, SOS Spray, SOS Recovery Cream) to cleanse, soothe and recover.
How We Choose
The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.
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