1 hour ago
Courtesy of SKIN1004
If you're thinking of gifting skincare or makeup, your best option if you want bang for your buck is Korean beauty. While this isn't anything new, K-Beauty has gone especially viral this year—with new brands and products added to major US retailers like iHerb, Amazon, Sephora, and Ulta Beauty.
From cleansers and serums to mascaras and lip tints, these Korean products are formulated nearly to perfection for a truly affordable price. Not even drugstore American beauty compares to the excellence K-Beauty has to offer. And all of these are under $25 and so viral right now. We'd recommend stocking up now before they sell out!
So, whether you have a person in your life who is a total K-Beauty pro or merely curious, keep scrolling to shop the best products and brands to get as gifts this holiday season (starting at just $9, and all for under $25).
- Best K-Beauty Set for Heated Rivalry and Skincare Lovers: SKIN1004 Madagascar Centella Travel Kit
- Best K-Beauty Gift for The Retinol-Curious: Celimax Retinal Shot Tightening Booster
- Best K-Makeup to Gift for a Whole Shimmering Look: Unleashia Glitterpedia Eyeshadow Palette
- Gift This Viral K-Beauty Blurred Lips & Water Tints Trend: ETUDE Dear Darling Water Tint
Shop K-Beauty Skincare Gifts:
SKIN1004 Madagascar Centella Travel Kit
If your bestie loves Korean skincare and Heated Rivalry, this brand (whose ambassador is Hudson Williams) has a perfect gift set for them. Infused with Centella Asiatica extract, this travel kit includes the cleansing oil, ampoule foam, toner, ampoule, and cream.
Celimax Retinal Shot Tightening Booster
Celebrity- and editor-loved, this retinol booster features 0.1% retinal, 3% matrixyl, niacinamide, and 1% panthenol to tighten, firm, brighten, and stimulate collagen production. Plus, the formula is gentle enough for first-time Retinol users.
Editor's Pick
Biodance Bio Collagen Real Deep Beauty Masks
The Biodance Collagen Mask is one of the best affordable prestige sheet masks you could get. It's formulated with collagen to minimize the look of pores and improve elasticity and texture.
Beauty of Joseon Red Bean Refreshing Pore Beauty Mask
Prefer a wash-off mask instead? This one by Beauty of Joseon is infused with Haenam Red Bean extract and kaolin to soften dead skin cells, purify pores, and absorb excess oil without stripping moisture from your skin.
Editor's Pick
Dr. Althea 345 Relief Cream
This moisturizer is formulated to care for and soothe the skin after breakouts. The formula blends three blemish-care, four hydrating, and five soothing ingredients in a lightweight, gel-like texture that instantly gets absorbed (and won't clog your pores).
Shop K-Beauty Makeup Gifts:
TIRTIR Mask Fit Red Cushion
This cushion foundation is viral for a reason. It delivers medium-to-full coverage with a totally weightless feel, and it promises to stay flawless for up to 72 hours without a single touch-up.
ETUDE Dear Darling Water Tint
Lip stains and water tints are extremely trendy right now. And this ETUDE one is a fan favorite, with its kiss-and-smudge-proof formula that's absorbed quickly and gives you a wash of color that won't get sticky.
Unleashia Glitterpedia Eyeshadow Palette
Infused with multidimensional glitter particles for that coveted 3D shine, this K-Beauty eyeshadow palette features a mix of matte, shimmer, and glitter finishes with a soft formula that blends like a dream and leaves minimal fallout.
Petitfee Super Volume Lip Oil
This lip oil has a non-sticky, glossy texture that promises to boost volume and shine with its formula full of almond, hazelnut seed, jojoba, macadamia, and sunflower oils, as well as daisy extract, rosehip berry, marigold, and rose extracts.
Heimish Dailism Smudge Stop Mascara
This tubing mascara has a clump-free and smudge-proof formula that promises to lift, define, lengthen, and curl your eyelashes.
How We Choose
The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.
English (US) ·