Nintendo’s newest WarioWare is a weirdo smartphone app

A decade ago, Nintendo made a big splash into the world of mobile gaming with a new Super Mario platformer directed by none other than Shigeru Miyamoto. But even though the game proved popular, it wasn’t the success the company had hoped for. Over the ensuing years Nintendo has slowly retreated from smartphone gaming, with the exception of a handful of apps and some legacy games. Which is what made it so surprising this week when Nintendo launched Pictonico. It’s a bizarre and playful mobile game that channels the best of WarioWare, but I have zero idea how it fits into Nintendo’s current strategy.

Much like WarioWare, Pictonico (which, I admit, I’m not entirely sure how to pronounce) is a collection of microgames that last just a few seconds each. In each round, you play 10 of these in quick succession, and usually you have just enough time to figure out what you actually need to do before moving on to the next thing. You’re given a simple command like, say, “chomp,” and then you have to do something like grab hold of a mouth and make it chew some food. The games are all very silly in often hilarious ways, so you’ll be plucking hair, licking lollipops, and peeling bananas as quickly as you can.

The twist in Pictonico is that the games all use photos on your camera roll to customize the experience. The game pulls faces from photos and slips them into the microgames, so I found myself making my wife chomp down on kebab with a disturbingly large mouth, or rubbing a lamp to see a buff genie version of my 10-year-old pop out. As an example, here is me as a ballerina waiting to get their photo taken:

The game lets you choose which photos you want to appear in the game so things don’t get uncomfortably weird, and it does occasionally pull things that aren’t human faces. At one point I had to match up an image that had been broken up into three parts, and it was a photo I had taken during my time reporting on the Nintendo Museum in Kyoto. Pictonico is a free download on both iOS and Android, but that only gets you access to a demo version; to play the full thing, which includes 80 different minigames, you have to buy two content packs priced at $7.69 and $5.99 each.

Despite its strange name and lack of familiar characters, Pictonico is an extremely Nintendo production. Not only does it play like WarioWare, but its offbeat humor reminds me a lot of the Tomodachi Life games. (It also feels spiritually connected to the now-defunct Miitomo, Nintendo’s first ever mobile app.) Which is all to say that it’s fun, charming, and almost ideally designed for its particular platform. But it’s also one of those moments — like Labo and Alarmo before it — where I just have to throw up my hands and admit that it can be impossible to predict what this company will do. In many of the biggest and most important ways Nintendo plays it safe. But then it releases something like Pictonico and you’re reminded that it’s at its very best when it stays weird.