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The brand founded by the show's makeup artist just launched a limited-edition Euphoria collection that includes everything from pressed glitter to plush glosses.
Courtesy of Half Magic
Can't get enough of Euphoria's makeup? Neither can we! Lucky for us all, Half Magic just launched a limited-edition collection inspired by our favorite HBO drama. Created by Euphoria's makeup artist Donni Davy, the brand is actually used to create these iconic looks on the show. But now, they've made it official with a collaboration.
The collection includes nine products in total. It features two brand-new products for the brand: the Euphoria eyeshadow palette and a plush lip gloss. Four limited-edition shades for bestsellers that we all know and love. Finally, three top-rated products in collectable Euphoria-inspired packaging. Whether you're a fan of the show or a glitter-lover, keep scrolling to shop the line before it sells out!
- Jules' periwinkle glitter eye look from Episode 2: EUPHORIA X HALF MAGIC Glitterpuck Pressed Fairy Dust for Eyes, Face + Body
- New to the brand are EUPHORIA X HALF MAGIC The Euphoria Eyeshadow Palette and the B*tch Ur My Soulmate Extra Plush Lip Gloss
- Half Magic's fan-favorite products are here, too, like the EUPHORIA X HALF MAGIC Self-Adhesive Face Gems.
EUPHORIA X HALF MAGIC Glitterpuck Pressed Fairy Dust for Eyes, Face + Body
Half Magic's bestselling pressed glitter is now in a magical iridescent periwinkle shade (which you might recognize from Jules' look in episode two of Euphoria's third season). This fan-favorite product features a water-infused formula with a no-mess application and eight-hour wear.
EUPHORIA X HALF MAGIC Glitterpill Glitter Eye Paint + Liner
This lavender holographic shade is inspired by Rue's iconic glitter tears, but can be worn as an all-over lid color, liner, or topper. This eye paint promises to be high-impact, transfer-proof, and last you all night (and day) long.
EUPHORIA X HALF MAGIC The Euphoria Eyeshadow Palette
This limited-edition glitter eyeshadow palette includes six Euphoria-inspired shades (named after our fave characters). These chromatic pigments feature the same signature smooth, transfer-proof, and long-wear formula that the brand is known for!
EUPHORIA X HALF MAGIC B*tch Ur My Soulmate Extra Plush Lip Gloss
Inspired by Maddy's iconic line to Cassie, this lip gloss in a rosy brown shade promises to leave your lips with that post-makeout, plump, juicy look. Plus, it's also hydrating and not sticky—our favorite combo!
EUPHORIA X HALF MAGIC Flik Eraser Makeup Correcting Pen
Your new secret weapon for that killer wing, this pen uses micellar water and a unique paddle-tipped pen to precisely remove even waterproof formulas without messing up or removing the rest of your perfect look.
EUPHORIA X HALF MAGIC Self-Adhesive Face Gems
Would it be a Half Magic collection without the brand's famous face gems? We don't think so! This limited-edition style is an iridescent silver and gunmetal gems that capture those future nostalgic looks from Euphoria. It features 60 crystals in three different sizes, so you have plenty of options to create your own unique look!
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